“Do these have cheese in them?” he asked. She saw more tourists in snowmobile suits lingering by the cashier. Before they could make eye contact, she got out of there. “I was thinking: Here we go again,” she said. These…
Tag: Advertising and Marketing
Abrdn’s Rebrand Reversal and a History of Corporate Missteps
Hw cn brnds sty cl? Nt by drpping vwls, one of Britain’s biggest investment firms concluded this week, when it announced it was adding back the “e’s” to its name four years after dropping them. The 200-year-old company is now…