In “Romeo and Juliet,” the star-crossed heroine asks: “What’s in a name? That which we call a rose, by any other name would smell as sweet.” People far less infatuated have wrestled with this concept for hundreds of years: How…

In “Romeo and Juliet,” the star-crossed heroine asks: “What’s in a name? That which we call a rose, by any other name would smell as sweet.” People far less infatuated have wrestled with this concept for hundreds of years: How…