Venkaiah Naidu urges tribals to focus on e-commerce to sell their produce

Former Vice President Muppavarapu Venkaiah Naidu has suggested to the tribal people take advantage of the huge demand for tribal products and the growing market. The tribals need to focus on e-commerce and digital business avenues, he said and highlighted the importance of making their eco-friendly products accessible to society.

Mr. Venkaiah Naidu was addressing Girijana Adivasi Sammelan organised by Girijana Praja Samakhya and Girijana Vidyarthi  Samkhya here on Sunday (January 19).

The former Vice President said that there was a demand in the market for tribal products, and they should take advantage of this opportunity to excel in the business sector. The Girijana Adivasis possess unique craftsmanship skills and it is essential to promote their natural talents, publicise their products, and improve their sources of income. By adapting tribal products to modern needs, it is possible to enhance both the quality and value of their goods, he said adding that the tribals should add commercial value to their natural skills in various handicrafts. 

Given the current huge demand for organic food and other products, Mr. Venkaiah Naidu advised tribals to focus on entrepreneurship instead of jobs, which could provide employment opportunities to many. Particularly the young tribal people should embrace technology and connect their products to the world to achieve significant progress. All tribals and tribal communities to unite in this direction. The government is providing several opportunities for the Scheduled Tribes (ST), and they should make the most of them to succeed in life.

Social development must be achieved alongside the preservation of their culture and traditions for the benefit of humanity. While some may think that tribal people need to be taught many things about development, Mr. Venkaiah Naidu reminded them that those in urban areas have much to learn from the tribal people. He noted that the term “Adivasi” means “original inhabitants” and that their way of life reflects ancient principles of truth, moral values, and simplicity.

The event was also attended by Andhra Pradesh ST Commission member Vaditya Shankar Naik, among others, who addressed the gathering.